audience profile - scream 4

Scream 4

Age:	%:	Gender:	%:	Class	%:

	4-6	0%	Male:	61%	AB	22%

	7-11	0%	Female:	39%	C1	25%

	12-14	0%			C2	30%

	15-24	47%			DE	23%

	25-34	33%

	35-44	10%

	45+	10%

the main audience for Scream 4 are 15 - 24 year old males. this film has many female leads to draw in the males. I will also use young leads as the audience will be able to relate to them more easily as they are around the same age. I will only have one female lead in my film as it will be based around one person. C2 had the highest class percentage, lower middle class. The film was quite spread out through out all classes meaning it appealed to all kinds of people. Due to the middle class having the highest percentage, im going to set my trailer in a middle class area.