Starts with 20th century fox.
Music is soft and happy
High lighting
Explains that Emily is traumatised (dad and psychiatrist)
Too many memories – woman appears in old footage – guess it’s her mum
Flicks between dad and psychiatrist and Emily in the car
In the middle of the woods
Very quiet place
Changes to low lighting
Charlie’s her new friend
Creepy close up of a doll
Music changes to creepy music
Bath is full with “you let her die” above candles around the bath
They use candles as a way of lighting
Little girl standing at the door
Little girl keeps mentioning Charlie but you never see him
They think little girl has imaginary friend
Dad has dinner with another woman, little girl scares her with “let’s hope u don’t end up like mummy”
Title pops up with Robert Deniro and Dakota Fanning with a voice over
The big names draw in the audience
The little girl is very creepy, draws the police officer dead.
The end of the trailer is of the little girl counting
Clips speed up so does the music
Object like knives, creepy drawings, shadows of people and flash lights are used to build suspense.
Titles pop up staying you have to watch play the game to know the secret
Ends with the little girl peering round a corner
Draws the audience in as want to know what happens as it ends on a cliff hanger
Most of the trailers filmed at night
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